May 19, 2024


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Disney Hires Apple Games Exec Mark Bozon to Head Metaverse Creative Strategy

Disney employed Mark Bozon, a leading gaming government from Apple, as a senior resourceful chief for its cross-divisional Upcoming Era Storytelling initiative — which encompasses Disney’s “metaverse” ambitions.

In a May well 20 tweet, Bozon introduced he was leaving Apple after 12 years, indicating “I’m headed to an complete desire job” (with no revealing he was heading to Disney). Most not long ago, he served as video games resourceful director for Apple Arcade, the tech giant’s video game-membership provider.

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Bozon was employed by Mike White, Disney’s SVP of Up coming Generation Storytelling & Buyer Ordeals, a 10-calendar year organization veteran who earlier this 12 months was appointed to direct growth and coordination of Disney’s metaverse method. In that job White dual-reviews to equally Kareem Daniel, chairman of Disney Media & Enjoyment Distribution, and Josh D’Amaro, chairman of Disney Parks, Experiences & Goods.

As Disney’s VP of Subsequent Technology Storytelling imaginative encounters, Bozon will be accountable for top the artistic eyesight for the team and to transform that approach into executable strategies. He’s predicted to construct a multidisciplinary group that will perform with Disney businesses throughout gaming, film, Television set, toys, parks and extra to produce interconnected buyer ordeals.

Furthermore, Bozon and his workforce are tasked with innovating and incubating “bold ideas” and serving as a clearinghouse for innovative Next Generation Storytelling principles.

According to Disney, since the time period “metaverse” implies distinctive items to diverse persons, the company underneath White’s guide has coalesced efforts underneath the Following Generation Storytelling banner and outlined a system concentrated on developing “new canvases for storytelling and audience engagement” spanning electronic, actual physical and virtual ordeals.

Prior to becoming a member of Apple in June 2010, Bozon labored as a freelance match designer and producer and was IGN’s Nintendo editor.

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