As the demand for streaming video and cloud-based gaming grows, the Ethernet Technology Consortium has announced a new 800 gigabit Ethernet standard, and in the process had to rebrand itself.

Up to this point, the standards body had been calling itself the 25 Gigabit Ethernet Consortium. It was originally established to develop 25, 50, and 100 Gbps Ethernet specifications, and has now changed its name “in order to reflect a new focus on higher-speed Ethernet technologies.” The first of those is 800 GbE.

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