Mixer is shutting down and Mixer partners are being moved to Facebook Gaming. The unexpected news was announced today and the closure is happening in just one month: As of July 23, visitors to Mixer streams will be redirected to Facebook Gaming.

The abrupt shuttering of the streaming service is due to Mixer’s failure to draw enough viewers to compete with Twitch and YouTube, according to Phil Spencer. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Spencer told The Verge.

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