Is there a more infamous, or more orange, videogame tie-in product than the legendary Mtn Dew Game Fuel? I don’t even drink soda and I had a can of this stuff on my shelf when Halo 3 launched in 2007, such was my hype. Since the Halo 3 and Halo 4 days, Game Fuel has rebranded without Master Chief, becoming an everyday Mtn Dew spin-off.

Rather than rekindling that relationship to celebrate Halo Infinite later this year, it looks like Microsoft has spurned Mtn Dew for a new partner: Monster Energy. (Though I have to point out that Mtn Dew has really only had eyes for Call of Duty in recent years, so this break-up may have been long overdue).

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