Neom, if you haven’t run across the name yet, is a planned community and so-called “accelerator of human progress” being developed by Saudi Arabia. It “will be the home and workplace for more than a million citizens from around the world,” its website says.

Yesterday, Riot Games announced that the League of Legends European Championship league, better known as the LEC, had signed a deal making Neom a “main partner” for the 2020 Summer Season. The same day, CS:GO pro league Blast Premier revealed a Neom partnership of its own “that will propel the growth of esports in Saudi Arabia, signifying Neom’s commitment to building a dynamic and innovative esports community and ambition to become the esports regional hub.”

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