“You wouldn’t download a auto” is a meme-tweak of an infamous anti-piracy advert marketing campaign (opens in new tab) from way back when. It can be a preposterous assertion, but even so it truly is always motivated a silent, in-my-head reply: “You far better feel I would if I could, buddy.” I are not able to, of class, but I can now down load a single very smaller aspect of a automobile: The component that retains my ass heat on cold Canadian evenings.

We acquired a pair weeks in the past that BMW is test-driving a subscription design for seat heaters (opens in new tab) in its cars in South Korea, charging $18 for every thirty day period or a a person-time cost of $415 for access to the seat warmers in swanky new Beemers. It really is a grotesque but almost certainly inescapable outcome of the damaged capitalist hell we have created for ourselves, and as with most matters, the great chance is that it is heading to get worse.


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