Video coding is just about to get a whole lot more efficient. Fraunhofer HHI has officially released the H.266, or Versatile Video Coding (VVC), standard, which offers improved compression up to a rate of 50 percent over H.265 (HEVC).

What it boils down to is a new, higher efficiency coding standard that allows for a reduction of data consumption by around half over today’s H.265 standard, all while maintaining perceived visual quality. More bang for your bit, basically, and that means higher resolution videos and higher quality content without sapping huge quantities of data. 

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